The Joy (Gifting Philosophy, Brand Story)

We aim to redefine the experience of indulging in the aroma and fragrance of real tea leaf and bring their healing powers to enrich the lives globally.

Through innovating the presentation of the tea, such as tea bonbon, tea postcards, or even captivating collectible teawares, we invite the tea drinkers to not only appreciate the tastes and to savour the beauty in every simple moment.

From the retro vibe neighbourhood in Shanghai to the modern bustling streets of Singapore, our teas capture the essence of diverse cultures, all infused with the rich heritage of the traditional whole leaf tea craftmanship.

We offer not just a mean of wellness, but also a piece of stories, emotions, and rituals to preserve this precious etiquette of drinking loose-leaf tea in the ancient oriental culture. Now let us begin with a CUP of traceable organic tea, cheers!